INVESTOR VIEW

Own the decision before the transaction.

PriceYourMotor is a hypothesis about acquiring automotive intent earlier, routing it into existing fulfilment, and recording what actually happened.

01 · THE GAP

A car-change journey can begin with a problem, not a valuation.

Repair, MOT and recurring-fault events can create uncertainty before the user becomes a declared seller.

FIX
SELL
CHANGE
Three monetisable action paths from one ownership decision
02 · BUSINESS MODEL

Keep the answer free. Monetise the action.

Repair partners, vehicle buyers and replacement partners can fulfil the route. PYM does not need to rebuild each marketplace.

FIX

Second opinion, diagnostics and completed repair booking.

SELL

Qualified seller referral or completed-sale revenue share.

CHANGE

Replacement enquiry, dealer referral or completed transaction.

03 · WHAT COMPOUNDS

Not the UI. The distribution and outcomes.

The calculator is easy to copy. The investable asset must become the source of earlier intent, integrations and a history of actual decisions.

Ownership-trigger distribution

Acquire customers where the problem occurs.

Vehicle Decision Graph

Link fault, economics, evidence, decision and outcome.

Action conversion data

Know which problem events create repairs, sellers and replacements.

Partner network

Make each route executable without owning all fulfilment.

04 · FIRST CAPITAL SHOULD PROVE

Do people use it, act on it and come from channels incumbents do not already own?

That is the key validation, not whether a prototype can calculate a repair ratio.

Real completed decisions30 to 50
Distribution pilots2 to 5
Tracked outcomesRequired
Partner willingness to payRequired
Acquisition economicsMust repeat
05 · UNIT ECONOMICS TEST

What does qualified action generate?

Illustrative only. The live business needs negotiated partner economics and measured conversion.

ILLUSTRATIVE MONTHLY OUTPUT
£105,000
Paid actions3,000
ReminderNot a forecast